Public Relations combine the art of telling stories with the objective of building and shaping a perception and a reputation. The story itself and the way in which it is told both contribute to create a certain perception or reputation of a company, product or service.
IAMPR is a public relations agency and we have always believed in exploiting all possibilities offered by New Media (Internet, Mobile). We think that only by mixing the new with the old is it possible to deliver the best integrated and efficient communication.
It is clear at present that every customer/prospect customer acquires highly fragmented information: blogs, podcasts and newsletters become sources of news for journalists as well as for the ‘traditional’ press releases and articles.
Public Relations’ goal is more than simply to have our clients mentioned in a newspaper or seen on TV. Public Relations play a new-found leading role in reaching both general and niche audiences by capitalizing on new communication channels offered by Web and Mobile Technology (mobile phones and PDAs).
A complete and integrated approach to public relations – mixing media relations activities on traditional channels (TV, Radio, Press) with the presence on highly focused and targeted online communities - is able to secure prominent visibility for product launches, improve brand awareness, boost sales or help fix a bad reputation that can threaten the company image.
In order to effectively drive our clients’ messages, IAMPR avails itself of professional journalists, web marketing and communication experts, sociologists and creatives. When we talk about public relations, we mean communication, creation and maintenance of relationships. IAMPR provides strategies to relate with customers (potential or not), opinion leaders, institutions, employees and other associates that can help you to reach your goals.